Executive Summary
Problem
Current electric vehicles are too smooth, quiet, and limit an owner’s customization options.
Solution
TesMuffler is an easy-to-install hardware dongle that produces premium muffler sounds inside vehicles, controlled via iOS app with a community built 3rd party sound database / digital store
Target Customers
Male, hybrid or electric vehicles owners 16-75 years old who love customizing their vehicles
Market Opportunity (Bottom-Up Analysis)
The total addressable market (TAM) of vehicle owners in the USA is 250M users [1]. However, our Serviceable Available Market (SAM) of hybrid & electric vehicle owners is approximately 25M users [2]. We will capture 1% of the SAM (~125K users) within 3 years, for a Share Of Market (SOM) of $205M. Limited only by availability of Pi CM3’s and our manufacturing plant.
Business Model
TesCustoms makes money via hardware leasing, smartphone in-app purchases & ads, and selling data to car insurance companies [4] & affiliate products from aftermarket car shops [5].
Go To Market Strategy
TesCustoms will utilize social media ads giving away free hardware via friend referral discounts starting Nov 2023. This will validate and refine our target market, start sales pipeline for Kickstarter pre-orders, & produce a Tesla like 10x value word of mouth marketing campaign.
Technology & Competitors
Dodge will be releasing their Dodge Charger Daytona SRT electric vehicle in 2024 with a built in 126 dB Fratzonic chamber sound generator. This sound is not customizable, plays externally, is way too loud for most people, and is limited market wise to loving Dodge fans. :)
MillTek Sport over engineered a $1900+ system called “Active Sound Control” that requires an additional $500+ professional installation. In comparison the TesCustoms system is low cost leased hardware and easy for any person that shops at AutoZone to install and repair.
References : [1] https://bit.ly/Cars-In-USA [2] https://bit.ly/2022-EV-Market [3] https://www.arity.com [4] https://bit.ly/Car-Insurance-Data [5] https://shop.evdecide.com